A masterclass in contentmarketing strategy for content creators at every stage of the journey written by a business owner, marketing consultant, and leading authority on the subject. Bless his little heart, i dont think he knew what a content strategy. Ecommerce companies may find success in becoming the top product recommendation for amazon alexa voice ordering. Make smarter, achievable decisions about what content. Widely recognized as one of the countrys leading content strategists, kristina speaks regularly to audiences around the world about how to deliver useful, usable content. Content strategy for the web will do for web content what steve krugs dont make me think did forweb usability. Use features like bookmarks, note taking and highlighting while reading content strategy for the web. Download for offline reading, highlight, bookmark or take notes while you read content strategy for the web. Content strategy includes various techniques like content writing, seo, social media sharing and promotion. Buy content strategy for the web voices that matter 1 by halvorson, kristina isbn. Content strategy for the web was a great overview of learning the process of content strategy at a large organization. Discover the processes and people behind a successful content strategy. Kristina halvorson, author of content strategy for the web, discusses the challenges and strategies for developing a content strategy that will truly serve your needs. However, there are lots of other great places to find audiobooks.
Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time. One other thing to keep in mind is that this is not a book about web writing. What audio marketing is and why it should be a part of. She has led content projects for hundreds of websites across dozens of industries. Her presentations about web content are consistently given top ratings at conferences and by clients alike.
Kristina halvorson is the ceo and founder of brain traffic, the coauthor of content strategy for the web, the founder of confab events, and the host of the content strategy podcast. But creating and caring for meaningful content is far more complicated than. Content strategy for the web is an inspiring and comprehensive handbook for how to design a successful strategy. The first edition of kristina halvorsons little book was like a rip in the matrix through which light poured. Two books every content strategist should own are content strategy for the web by kristina halvorson and melissa rach and the content strategy toolkit by meghan casey. A masterclass in content marketing strategy for content creators at every stage of the journey written by a business owner, marketing consultant, and leading authority on the subject. Required reading for our entire team lucie hyde, director of content. When i worked at intuit, the svp of marketing asked me to do a content strategy for global small business. For me, the term content strategy has always been really intimidating. Peter morville, coauthor, information architecture for the world wide web. This book covers everything, including how to kickoff a project, complete a content audit, define a core strategy, write a style guide and persuade others of the importance of having a content strategy. Kristina halvorson is the founder and president of brain traffic, a nationallyrenowned agency specializing in content strategy and writing for the web. Master content strategy audiobook by pamela wilson.
Free podcast of our entire book, making websites win conversion. If youre like most organizations, your content problems seem insurmountable. Whether youre starting out or are managing a vast archive of content, this audiobook delivers a content strategy. If your website content is out of date, offbrand, and. Make smarter, achievable decisions about what content to create and how. Content strategy for the web book by kristina halvorson. Content strategy for the web by kristina halvorson. This specification describes the requirements for the creation of audiobooks, using a profile of the publication manifest specification. But creating and caring for meaningful content is far more complicated than were often willing to acknowledge.
Writing in chapter 3, we defined content as text, data, graphics, video, and audio. The audiobook version of our bestselling book, making websites win, is now available as a free podcast. Content strategy for the web is a welcome complement to books that are all about design, design, design, because halvorson puts the focus on where it should be in the first place. Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content. Or they think their website or business is small enough that a goal written on the back of an envelope is all they need to create successful content for the long haul. Aaro n watkins, director of digital strategy, johns hopkins medicine by far the most comprehensive and accessible book on content strategy available. Content strategy for the web, voices that matter by. The postit r notes and dogeared pages in my copy are evidence of that. Content strategy has an important role in inbound marketing and listbuilding content strategy provides a detailed guide of goaldriven choices about the content you need to create to achieve your business goals on the web. Lee content strategy for the web por kristina halvorson disponible en rakuten kobo. Content strategy for the web by kristina halvorsonmelissa. And yet, annual worldwide audio ad expenditure is expected to hit 31. Over 12500 free audiobooks for iphone, ipad, and android. A key guide to delivering useful, usable content to online audiences, when and where they need it most, this handbook delivers the knowledge to plan for and implement a successful online content strategy.
Interactions magazine content strategy for the web is the best thing to happen to user experience design in years. This article highlights some of the leading concepts of content strategy for the web, how it fits in with its neighbouring disciplines, and shares some. New and experienced content strategists alike turn to these books to learn the essentials of content strategy. Listen to the podcast, find the books, come to the conference, or join the community. Expert resources for content strategy professionals and enthusiasts. Content strategy for the web describes many of the elements which require someone who can control, manage and understand each of the content components which come together as the entire content strategy.
Content strategy for the web ebook por kristina halvorson. Content strategy for the web by kristina halvorson books. Advance praise for content strategy for the web, second edition. Content strategy is a relatively new niche discipline in the digital space. Having worked at a large nyc based digital strategy agency most of the concepts in this. Download it once and read it on your kindle device, pc, phones or tablets. It shows designers which tools are available and how to use them to plan for, create, and govern online content.
Content strategy for the web, 2nd edition on apple books. Content strategy for the web ebook by kristina halvorson. A pretty web interface means nothing without useful, creative, interesting content. Halvorson seems to be saying that we need to hit this on two fronts deepen our expertise in various aspects of content strategy, and build awareness of the need for content to actually be based on real strategy, instead of added in at the end of a web. Find out how to build a business case for content strategy. With allnew chapters, updated material, case studies, and more, the second edition of content strategy for the web is an essential guide for anyone who works with content. Content marketing in the era of voicecontrolled devices. Understand content strategy and its business value. Whether youre starting out or are managing a vast archive of content, this audiobook delivers a content strategy that will maximize your results. Today, content strategy for the web is considered the gold standard for content strategy literature and is credited with creating the foundation for what is now a rapidlyevolving industry. In this article, weve collated the top audiobook websites. For organizations all over the world, content strategy for the web is the goto content strategy handbook. Download audiobooks to your computer, smartphone or tablet. Content strategy for the web explains how to create and deliver useful, usable content.
Without meaningful content, your website isnt worth much to your key audiences. This is free download content strategy for the web by kristina halvorson complete book soft copy. Heres our primer for how content marketers can do so. Content strategy for the web, 2nd edition peachpit. Deep discounts with club pricing, 30 day free trial. John lewis gaddis, mike chamberlain, penguin audio. Content strategy for the web ebook written by kristina halvorson. Content strategy for the web by kristina halvorson is the industrys goto handbook for creating and executing successful content strategies. The ultimate guide to themes, trends styles in website design. It shares common ground with user experience ux, interface design, web development, seo, content marketing, public relations and traditional offline marketing.
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